chester kids

Labelled as the greatest Rugby League World Cup of all time, The 28 matches were watched by record crowds and bumper television audiences and introduced new sponsors and thousands of people to the sport for the first time, many of whom will be keen to engage with Rugby League in the future.

Australia’s 34-2 victory over New Zealand in front of a capacity crowd at Old Trafford on Saturday brought down the curtain on a tournament that will be forever remembered.

RLWC2013 has worked hard to ensure that our key community initiatives have been deployed in our host areas in a bid to engage and educate new fans to our great sport.

Culminating pre match and during half time, a variety of dance, match-day festivals, reading projects and education celebration parades were seen on the worlds stage and many have left with a new found thirst for Rugby League.

See the links below for our community inititiaves and how we are moving them forward beyond RLWC2013.

Education Programme


Having brought that excitement to the classroom, RLWC2013 Education programme has truly brought some world class enagagement into your schools.

From mascot design compeititions, programme covers to designing your very own pair of Rugby League boots, children have been able to put their pens to paper in a world class way.

Although RLWC2013 is over, our site is very much alive and is still filled with engaging and inspiring exercises and activities.

All the resources use key themes and lessons from the pitch and aim to educate your class as they are intergrated into your school curriculum.

If you or your school were inspired by RLWC2013 and want to get involved, simply sign up and begin downloading your free resources to today.

Day to Remember


RLWC2013 Day to Remember Scheme has been a very successful piece of the world cup puzzle by enabling business to invest in their community and reward them with tickets to witness this once in a lifetime spectacle. Having engaged over 20 great businesses, we celebrated their involvement with a photo at our games and awarded them with a special glass memento so they too can have something special to take away for their generous donations.

Businesses like Napoleons Casino & Restaurant in Leeds took part and donated their tickets to ‘Candlelighters’ which are a charity formed by parents of children who have or who have had cancer, ex-patients and the medical staff that treat them. Others such as Karro Food Group in Hull got involved to donate tickets to two charities, Sunshine House and Edinburgh Street Community Centre so that these worthy causes could attend RLWC2013.

Day to Remember has been an incredible success and has inspired many. The generosity and passion that has been showcased here by the individuals involves reflects RLWC2013 values and long may this legacy continue.


RLWC2013 Dance Programme


In a dance programme that has been a real celebration of light, colour and dancing, more than three thousand dancers have been recruited to take part in spectacular celebrations across the UK for Rugby League World Cup 2013 which kicked off at the Millennium Stadium in Cardiff on October 26th.

Click here to find out more about the programme and how the work will continue post RLWC2013.


RLWC2013 Cheerleading Programme


Rugby League World Cup 2013 Cheersquad is a team made up of various girls from Rugby League cheerleading squads across the country. 

Places were won at an audition in early September, where dancers performed as a squad and then as individuals to battle for a place in this highly regarded team.  

RLWC2013 Official Cheerleading team enjoyed performing at all of Englands group stage games aswell as at the Opening Ceremony, the Quarter-Finals, THE BIG HIT Sem-Final and RLWC2013 Final.

For more information click here.

Match Day Festivals


Legacy is always a hot topic amongst sporting disciplines and it’s evident there is a need to engage children in the game in order to build on it.

As result, RLWC2013 has invested in legacy by committing to the Primary Rugby League (PRL.)

“RLWC2013 will be the perfect platform to help achieve public awareness in the world class sport of Rugby League. Our devotion to the younger generation attained through our Match Day Festivals is a perfect example of this and will help encourage coaches, parents and spectators to engage with the primary game,” says Mark Foster, Marketing Manager of RLWC2013.

We plan to make offer some great opportunities to youngsters and focus on the fun and positive aspects of the game leading up to and during the tournament.

To find out more about the various  Match Day Festivals that took place across the tournament, visit our dedicated page within our community initiatives tab.

Six Book Challenge


Six Book Challenge is an annual challenge for anyone and everyone who wants to get back to reading. It invites people to read six bits of reading material; whether these be books, magazines or even poems and asks them to document their progress in a diary. Those who complete their list of six reads will be presented with a certificate to mark their achievement.

Find out more about Six Book Challenge.

Try Reading

Try Reading

The Try Reading project is being funded with an award from the National Lottery supported £6 million Grants for the arts libraries fund.  It is among the first projects to have received an award through this fund and it recognises the positive connections that can be made between sport and the arts.

There will be events, activities and competitions for the whole family throughout the year, which will culminate in the tournament in October and November. These Try Reading ‘fixtures’ will be announced in April.

You can keep up to date with the Try Reading fixtures as they’re announced by following them on their website that will be available soon, however you can find out more by clicking on our dedicated Try Reading page.

Trophy Tour


Rugby League is rightly proud of its reputation as an approachable sport that is in tune with its heritage and RLWC2013 is keen to continue this tradition with its Trophy Tour.

From its visit to 10 Downing Street with the Prime Minister to the community visits in Workington, we devised a schedule of events where anyone and everyone will be able to take advantage of a World Class Trophy visit in their organisation.


Now that the Australians have won the Trophy, this glamourous piece of silverware is in their hands, however if you were lucky enough to see if on its travels, make sure you upload your picture to the Trophy Tour page or visit it to see who did! 

RLWC2013 Dance Programme

RLWC2013 Cheerleading Programme

Education Resource

Photos from RLWC2013