Mon 23 April
Leading international sports marketing agency Fast Track has been appointed by the RFL and Rugby League World Cup 2013 (RLWC2013) to promote the sport over the next two years.
Fast Track’s role will involve senior sports media relations, feature generation and a programme of events to raise awareness of Rugby League nationally, with particular focus on London and the south east of England media.
RLWC2013 will be the first world event staged in the UK, in the 12 months after the London Olympic and Paralympic Games and Fast Track will work with the RFL and RLWC2013 to promote the sport and raise awareness.
Steve Chisholm, Director of Communications at Fast Track, said: “Rugby League is one of Britain’s key sports and has great stories to tell. Our role will be to work with the RFL to help them generate coverage for the sport.”
RFL Acting Director of Communications Niel Wood said: “After a thorough process, Fast Track were the outstanding choice of agency for the RFL to work with.
“Their creativity and connections within the UK sports media were first class and we look forward to working with them over the next two years.”
RLWC2013 will be staged over five weeks in October and November next year and hosted jointly by England and Wales. Upwards of half a million people are expected to watch the 28 matches live with a further 20 million viewers from 120 countries tuning in around the world.
RLWC2013 Communications Manager Martin Johnston said: “Fast Track has unparalleled knowledge of the national media and a proven track record of high-quality delivery for a range of sports and major events.
“This is only the eighth time that any World Cup has come to the UK and we know we have a great story to tell. We look forward to working closely with Fast Track on the promotion of RLWC2013.